Saturday Sidecar: DIY Social Media for Your Business
The term, “social media marketing” can seem intimidating to Saturday Sidecar drivers. While the technological jargon of using sites like Facebook, Twitter, YouTube and Pinterest sound a bit less...
View ArticleSaturday Sidecar: In the Thick of It – Appreciating the Scenery on Your Way...
As Sidecar drivers, it’s easy to become so transfixed on our goals (making a particular sales or production goal or introducing our product to a new audience, for instance), that we neglect to...
View ArticleSaturday Sidecar: Client interviews – Getting the Scoop
Sidecar drivers often need to conduct interviews with clients before they begin working on a personalized project. Collecting enough of the “right” information from clients is paramount to fulfilling...
View ArticleSaturday SideCar: The changing colors of your Sidecar – how has it grown? How...
Reflection – each season of the year brings it about. It’s the predictable cycle of the year that gives us pause to take stock, evaluate, look behind – and ahead. Each season brings its own joys, its...
View ArticleSaturday Sidecar: Where to Find Entrepreneurial Support
As a Sidecar driver, running your business is a solo operation. We’re an independent lot so that’s not usually a problem. But what about the times when we and our Sidecar could use a little support,...
View ArticleSaturday Sidecar- Selling Your Wares at a Booth – Are You Up For It
Some Sidecars operate from a fixed location, some are portable, some are virtual – and some may be a little of each. Could your product or service be offered for sale at a booth? No matter what you...
View ArticleSaturday Sidecar- Selling Your Wares at a Booth – It’s All On You
I recently interviewed Saturday Sidecar driver, Barb Mason, designer behind bobbi kahn design jewelry. She clued me in on the ins and outs of selling at a vendor booth. Barb sells her necklaces,...
View ArticleSaturday Sidecar- Identifying and Finding Your Ideal Customers
Many Sidecars start up for the enjoyment and edification of the driver. You may not initially even think about customers as you indulge in the opportunity to exercise your Sidecar ambitions whenever...
View ArticleSaturday Sidecar- Whats Your Next Step- Developing a Plan for Growth
So your Sidecar is zooming right along. That’s terrific! The question now is, “What’s next?” Are you content to chug along on your current course or do you want your Sidecar to go even farther? If...
View ArticleSaturday Sidecar: Of Lint and Lent
How are “lint” and “Lent” related? Allow me to explain in terms beneficial to you as a Sidecar driver… Lint Lint – that fluffy stuff that’s created by and collects in your dryer, composed of clothing...
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